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Freelance Home


Digital Marketing & Media Consultants

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Freelance Home


Digital Marketing & Media Consultants

Digital Marketing & Media Consultants


Don Cadora - Digital Marketing & Media Consultant

Don Cadora - Digital Marketing & Media Consultant

Don Cadora and his network of consultants offer integrated marketing, content, technology, and media expertise with effective and intuitive curation of culture, information, digital assets, and video — especially when there's strong emotional content that must be handled well. 

We develop advanced Content Strategy & Digital Marketing Plans that include cutting edge PPC, Google Adwords, Display, Facebook, and Instagram programs with Advanced Targeting and Remarketing focuses. 

Core competencies include Copywriting, Scripting, Emotional Selling. Additional fields of interest include Negotiating, Public Speaking, TV, and Screenwriting. We craft emotional appeals by reading customers "a page in their own diary". We engineer lasting impressions.

We work alongside Graphic Designers, A Circle of Professional Marketers, and Web Developers to create integrated digital marketing campaigns that tackle all angles of the sales funnel.

A combination of Evergreen Content (tested ads that work over the longterm), Automation (triggered ads and automated messaging including email), Value-Creating Content (such as educational or entertaining content for your audience), and advanced demographic and behavior targeting ensures your marketing success.  

Don Cadora is: 

  • A Certified Google Partner
  • Perry Marshall Mastermind Club Member
  • Keith Krance Facebook University Member
  • Founder of Middle Cloud Media
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CONTENT & DEVELOPMENT

Copywriting - Long Copy - Media Production - Scripting - Product Development

SALES & LEAD GENERATION

PPC - SEO - SOCIAL With Advanced Remarketing/Retargeting


TOOL BELT

PPC, Google Adwords, Display, Bing, Facebook Ads, Instagram Ads, Youtube Ads, Native Ads, Wordpress, Squarespace, HTML, CSS, Product Development, UI/UX. 


CLIENTS

Clients Span Entertainment - Media - Marketing - Social Media - Technology - Fashion - Finance - Global Non-Profit - Sports - Health - Mobile Apps - Organic Foods - Luxury - International Relations - Advertising - Journalism - Environmental & Social Activism *

* These aren't all of our clients, but they're our favorites.


Testimonials & Recommendations

"I can wholehearted recommend anyone to Don. Don was satisfied with nothing less than a job well done. Don was our expert in digital strategy and email marketing, he also managed our complex web site meeting very short deliverable dates with aplomb and on time. He is reliable and knowledgeable."

~ David Lerner - MANAGING DIRECTOR, INTERNATIONAL ECONOMIC ALLIANCE (IEA), GLOBAL INVESTMENT SYMPOSIUM

"Don is the consummate team player - skilled at listening as well as planning. He is not afraid to take on new challenges and offers unique and innovative solutions to complex marketing issues. He is constantly soaking up and seeking out knowledge to not only improve his skill set but to also further the advancement of those around him. His balance of work/life stories and anecdotes make Don a pure joy to work with."  

~ Lacey Fabrizio - Sr. Product Marketing Manager at GoodData

"Don is an awesome guy to be around. For me, pretty much the important thing is who I'm working with. I could be working on the world's coolest project, but if the people are awful, it's almost pointless. Don always has good energy and a good attitude. He's also way more tuned into the digital world than I'll ever be. I know how to make videos and websites and stuff, but I don't actually go outside that bubble very often. Don knows about my world and the world of "normal people." That's a serious achievement, if you ask me!"

~ DAMIEN IVAN - MOTION GRAPHICS DIRECTOR, GOODBY, SILVERSTEIN, AND PARTNERS

"Don is an absolute pleasure to work with." 

~ Stephanie Wargin - Social Strategist at Zenergy Works


CLIENTS...

Levium Client


Levium

Levium Client


Levium

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LEVIUM is a revolutionary natural supplement for decreasing stress & anxiety developed alongside leading Medical Doctors, Neuroscientists, and University Professors in the field on anxiety brain chemistry. I believe in this project so much I too stock in the company.

Project / Role - Marketing Director, Lead Copywriter, Media Production, Facebook & Instagram, Google Adwords, Automated Emails, with Heavy Remarketing/Retargeting Focus.

Results:

  • Levium's Pre-Order Sale and Launch on Indiegogo was over 147% Funded
  • Trending In "New York City's Most Popular Indiegogo Campaigns"
  • 5K Facebook Followers, 10K+ Youtube Views In 2 months
  • Pre-Launch Campaign grew a highly focused Email List of 20,000+  
  • Viral Giveaway cultivated a Waitlist of THOUSANDS waiting in line to try Levium
  • FEATURED IN TECHREPUBLIC, STARTUP BEAT, THE SOCIABLE, TECH CO., and CNET   

Super Deluxe


Super Deluxe

"Altered States"

Super Deluxe


Super Deluxe

"Altered States"

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Super Deluxe is well known Los Angeles Production House and Content Incubator. We consulted in the writing and production of web short series ALTERED STATES, an exploration of consciousness and "instant enlightenment" geared towards millennials. I actually appear as a guest in one episode!

Project: Scriptwriting, Episodic Concept Development, Production, Talent and Expert Acquisition.

Results: Videos in the series gained up to 400K+ Youtube Views.

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Position


Position USA

Position


Position USA

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POSITION USA, OLYMPIC WeIGHTLIFTING SHOES

Position produces unique, stylish, and functional Olympic Weightlifting Shoes in a market that desperately needs innovation. Their USP is a hand-crafted wood heel and classic style. They're passionate about their sport, their fans, and their shoes.

Project - Facebook & Instagram Ads, Google Adwords PPC & Display with Advanced Remarketing Strategy

Results - Remarketing brought us the majority of sales. And Facebook's Lookalike Audiences killed it. Although these people were cold leads, Facebook's unparalleled targeting options brought us sales from people who had just discovered POSITION.

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International Economic Alliance Client


International Economic Alliance - IEA

International Economic Alliance Client


International Economic Alliance - IEA

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THE INTERNATIONAL ECONOMIC ALLIANCE (IEA) - "GLOBAL INVESTMENT SYMPOSIUM"

THE INTERNATIONAL ECONOMIC ALLIANCE (IEA) is the leading organization dedicated to furthering global trade, development, investment and advancing business relations among nations. Born out of Harvard University in 2004, the IEA is known for hosting the annual Global Investment Symposium at Harvard Club of New York, an event where leading professors, CEOs, and Heads of State can meet to discuss international economics.

Project - Copywriting and Email Marketing with Advanced Lead Targeting. Program Development For Event Hosting Presidents of Foreign Countries During UN General Assembly in New York City.

Results - Successful Sold-Out Events Multiple Years In Row. Acquisition of CEO Speakers Like Nicholas Berggruen, of the Berggruen Institute.

(Above IEA Chairman, Former U.S. Ambassador Thomas R. Pickering meets with Foreign Minister of Myanmar.)

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Wow Couture


WOW Couture

Wow Couture


WOW Couture

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WOW Couture practically invented the bandage dress. We developed their advanced ecommerce website on the Magento platform and implemented technical and content-based SEO best practices.

Results: WOW Couture made its goal of Ranking #1 in Google Search for target SEO search terms like "Affordable Bandage Dress".

See UX/UI Mock Up Samples Below.

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Betaworks - Vibe App


Betaworks - Vibe App

Betaworks - Vibe App


Betaworks - Vibe App

BETAWORKS - VIBE APP

BETAWORKS is a Startup Studio based in New York City responsible for the likes of technology innovators like KICKSTARTER, GIPHY, DOTS, BITLY and TWEETDECK. THE VIBE APP took off as an anonymous social networking app during the height of the Occupy Wall Street movement.  Project - COMPREHENSIVE DIGITAL MARKETING 

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3 Sisters Pictures


3 Sisters Pictures

3 Sisters Pictures


3 Sisters Pictures

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3 SISTERS PICTURES

3 SISTERS PICTURES are the EMMY-NOMINATED producers behind television content for the likes of  HBO, PBS, NATIONAL GEOGRAPHIC, DISCOVERY, A&E, THE SMITHSONIAN CHANNEL, THE TRAVEL CHANNEL, ANIMAL PLANET -- for shows like Anthony Bourdain's "No Reservations".

Project - Copywriting, Web Design (Portfolio & Media Archive Site)

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More Projects


More Projects

More Projects


More Projects


LEXIM - GLOBAL IT & DIGITAL AGENCY

LEXIM creates enterprise ecommerce web/mobile and custom ERP software for fashion, beauty, entertainment, and more. 

Role - MARKETING DIRECTOR 


PAIGE SMITH LEE - Award Winning PRODUCER

PAIGE SMITH LEE is a Producer & Editor for DISCOVERY, NATIONAL GEOGRAPHIC, THE SMITHSONIAN CHANNEL, and more.

 Project - WEB DESIGN, PERSONAL/PROFESSIONAL BRAND DEVELOPMENT, COPY, VIDEO ASSET MANAGEMENT


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CENTER FOR PLANETARY CULTURE

CENTER FOR PLANETARY CULTURE is a think tank funded by Peter Buffet's NOVO Foundation advances new ideas and solutions to today’s most challenging ecological, social, and political issues—seeking to establish a new society based on cooperation, social justice, and resilience. Project - SOCIAL MEDIA STRATEGY & COMMUNITY MANAGEMENT


HOUSE OF 950

HOUSE OF 950 is an innovative fashion company out of Manhattan. Their known for what they call "austere comfort", clothes 100% MADE IN USA, using high quality organic fabrics. Project - COPYWRITING & PR


OCCUPY.COM

The revolution is now. Occupy.com became the bridge between high quality journalism, beautiful images, and a movement that continues to create echoes in the world. Project - SOCIAL STRATEGY, INFLUENCER OUTREACH


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REALITY SANDWICH MAGAZINE

Founded by New York Times Bestselling Author, Daniel Pinchbeck, REALITY SANDWICH is the voice of modern Consciousness Movement, featuring articles written by leaders of environmentalism, contemporary spirituality, psychedelic neuroscience, and more. Project - PR RESEARCH, LIST BUILDING & OUTREACH


Better Body, CLASSICAL PILATES

BETTER BODY Pilates is a leader in fitness. Founders started in Corporate Wellness where they designed and implemented wellness programs for corporate America. Project - WEB DESIGN, LEAD GENERATION, SEO


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WOW CoutURE

The future is female? Well, it's already a "World of Women" according to WOW COUTURE. We implemented technical and content-based SEO to get WOW first page search results for coveted keyword terms like "affordable bandage dress".  Project - WEB/MOBILE DEVELOPMENT, SEO


RESONATE DIGITAL - SOCIAL MEDIA AGENCY

Resonate Digital was one of the first Social Media Agencies on the West Coast, out of San Francisco.  Projects - SOCIAL MEDIA MANAGEMENT


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GOODBY SILVERSTEIN & PARTNERS

GOODBY SILVERSTEIN & PARTNERS is San Francisco's coolest ad agency.

Project - FREELANCE PRODUCTION, SPRINT / VIRGIN AIRLINES


SF STATION

SF STATION  is San Francisco's favorite online entertainment guide.  They produce articles and multimedia content that features the biggest events and interviews with celebrities, musicians, and artists.

Project - VIDEO PRODUCTION, ARTIST INTERVIEWS


ARTLARKING

ARTLARKING, inhabiting both art and technology spaces, developed a social networking for artist collaboration—a virtual Creative Classifieds. In addition, sold out sponsored art and entertainment events at galleries and venues across the city that combined art, film, and technology. Co-founders went on to develop Flipcause, a platform for non-profit fundraising.

Role - CO-FOUNDER, MARKETING DIRECTOR