Digital Marketing & Media Consultant
Digital Marketing & Media Consultant
We develop advanced Content Strategy & Digital Marketing Plans that include cutting edge PPC, Google Adwords, Display, Facebook, and Instagram programs with Advanced Targeting and Remarketing focuses.
Core competencies include Copywriting, Scripting, Emotional Selling. Additional fields of interest include Negotiating, Public Speaking, TV, and Screenwriting. We craft emotional appeals by reading customers "a page in their own diary". We engineer lasting impressions.
We work alongside Graphic Designers, A Circle of Professional Marketers, and Web Developers to create integrated digital marketing campaigns that tackle all angles of the sales funnel.
A combination of Evergreen Content (tested ads that work over the longterm), Automation (triggered ads and automated messaging including email), Value-Creating Content (such as educational or entertaining content for your audience), and advanced demographic and behavior targeting ensures your marketing success.
Don Cadora is:
Copywriting - Long Copy - Media Production - Scripting - Product Development
PPC - SEO - SOCIAL With Advanced Remarketing/Retargeting
PPC, Google Adwords, Display, Bing, Facebook Ads, Instagram Ads, Youtube Ads, Native Ads, Wordpress, Squarespace, HTML, CSS, Product Development, UI/UX.
* These aren't all of our clients, but they're our favorites.
LEVIUM is a revolutionary natural supplement for decreasing stress & anxiety developed alongside leading Medical Doctors, Neuroscientists, and University Professors in the field on anxiety brain chemistry. I believe in this project so much I too stock in the company.
Project / Role - Marketing Director, Lead Copywriter, Media Production, Facebook & Instagram, Google Adwords, Automated Emails, with Heavy Remarketing/Retargeting Focus.
Super Deluxe is well known Los Angeles Production House and Content Incubator. We consulted in the writing and production of web short series ALTERED STATES, an exploration of consciousness and "instant enlightenment" geared towards millennials. I actually appear as a guest in one episode!
Project: Scriptwriting, Episodic Concept Development, Production, Talent and Expert Acquisition.
Results: Videos in the series gained up to 400K+ Youtube Views.
Position produces unique, stylish, and functional Olympic Weightlifting Shoes in a market that desperately needs innovation. Their USP is a hand-crafted wood heel and classic style. They're passionate about their sport, their fans, and their shoes.
Project - Facebook & Instagram Ads, Google Adwords PPC & Display with Advanced Remarketing Strategy
Results - Remarketing brought us the majority of sales. And Facebook's Lookalike Audiences killed it. Although these people were cold leads, Facebook's unparalleled targeting options brought us sales from people who had just discovered POSITION.
International Economic Alliance - IEA
International Economic Alliance - IEA
THE INTERNATIONAL ECONOMIC ALLIANCE (IEA) is the leading organization dedicated to furthering global trade, development, investment and advancing business relations among nations. Born out of Harvard University in 2004, the IEA is known for hosting the annual Global Investment Symposium at Harvard Club of New York, an event where leading professors, CEOs, and Heads of State can meet to discuss international economics.
Project - Copywriting and Email Marketing with Advanced Lead Targeting. Program Development For Event Hosting Presidents of Foreign Countries During UN General Assembly in New York City.
Results - Successful Sold-Out Events Multiple Years In Row. Acquisition of CEO Speakers Like Nicholas Berggruen, of the Berggruen Institute.
(Above IEA Chairman, Former U.S. Ambassador Thomas R. Pickering meets with Foreign Minister of Myanmar.)
WOW Couture practically invented the bandage dress. We developed their advanced ecommerce website on the Magento platform and implemented technical and content-based SEO best practices.
Results: WOW Couture made its goal of Ranking #1 in Google Search for target SEO search terms like "Affordable Bandage Dress".
See UX/UI Mock Up Samples Below.
Betaworks - Vibe App
Betaworks - Vibe App
BETAWORKS is a Startup Studio based in New York City responsible for the likes of technology innovators like KICKSTARTER, GIPHY, DOTS, BITLY and TWEETDECK. THE VIBE APP took off as an anonymous social networking app during the height of the Occupy Wall Street movement. Project - COMPREHENSIVE DIGITAL MARKETING
3 Sisters Pictures
3 Sisters Pictures
3 SISTERS PICTURES are the EMMY-NOMINATED producers behind television content for the likes of HBO, PBS, NATIONAL GEOGRAPHIC, DISCOVERY, A&E, THE SMITHSONIAN CHANNEL, THE TRAVEL CHANNEL, ANIMAL PLANET -- for shows like Anthony Bourdain's "No Reservations".
Project - Copywriting, Web Design (Portfolio & Media Archive Site)
LEXIM creates enterprise ecommerce web/mobile and custom ERP software for fashion, beauty, entertainment, and more.
Role - MARKETING DIRECTOR
PAIGE SMITH LEE is a Producer & Editor for DISCOVERY, NATIONAL GEOGRAPHIC, THE SMITHSONIAN CHANNEL, and more.
Project - WEB DESIGN, PERSONAL/PROFESSIONAL BRAND DEVELOPMENT, COPY, VIDEO ASSET MANAGEMENT
CENTER FOR PLANETARY CULTURE is a think tank funded by Peter Buffet's NOVO Foundation advances new ideas and solutions to today’s most challenging ecological, social, and political issues—seeking to establish a new society based on cooperation, social justice, and resilience. Project - SOCIAL MEDIA STRATEGY & COMMUNITY MANAGEMENT
HOUSE OF 950 is an innovative fashion company out of Manhattan. Their known for what they call "austere comfort", clothes 100% MADE IN USA, using high quality organic fabrics. Project - COPYWRITING & PR
The revolution is now. Occupy.com became the bridge between high quality journalism, beautiful images, and a movement that continues to create echoes in the world. Project - SOCIAL STRATEGY, INFLUENCER OUTREACH
Founded by New York Times Bestselling Author, Daniel Pinchbeck, REALITY SANDWICH is the voice of modern Consciousness Movement, featuring articles written by leaders of environmentalism, contemporary spirituality, psychedelic neuroscience, and more. Project - PR RESEARCH, LIST BUILDING & OUTREACH
BETTER BODY Pilates is a leader in fitness. Founders started in Corporate Wellness where they designed and implemented wellness programs for corporate America. Project - WEB DESIGN, LEAD GENERATION, SEO
The future is female? Well, it's already a "World of Women" according to WOW COUTURE. We implemented technical and content-based SEO to get WOW first page search results for coveted keyword terms like "affordable bandage dress". Project - WEB/MOBILE DEVELOPMENT, SEO
Resonate Digital was one of the first Social Media Agencies on the West Coast, out of San Francisco. Projects - SOCIAL MEDIA MANAGEMENT
GOODBY SILVERSTEIN & PARTNERS is San Francisco's coolest ad agency.
Project - FREELANCE PRODUCTION, SPRINT / VIRGIN AIRLINES
SF STATION is San Francisco's favorite online entertainment guide. They produce articles and multimedia content that features the biggest events and interviews with celebrities, musicians, and artists.
Project - VIDEO PRODUCTION, ARTIST INTERVIEWS
ARTLARKING, inhabiting both art and technology spaces, developed a social networking for artist collaboration—a virtual Creative Classifieds. In addition, sold out sponsored art and entertainment events at galleries and venues across the city that combined art, film, and technology. Co-founders went on to develop Flipcause, a platform for non-profit fundraising.
Role - CO-FOUNDER, MARKETING DIRECTOR
I started out my career in Digital Marketing & Media Production creating video for advertising shoots, documenting concerts, and interviewing celebrities for SF Station.
My first advertising gigs were freelance production projects for advertising agencies like Goodby, Silverstein, and Partners in San Francisco.
I trained in Journalism & Column Writing with SF Chronicle's Tom Graham, the longtime Editor for Pulitzer Prize-Winning Herb Caen. I have a degree in English from UC Berkeley with additional training and certifications in Digital Media, Technology, and Marketing.
My first job out of college was as Digital Curator, selecting usable and marketable images from California's largest 19th century lithography library at Chromolithograph. I was happily working alongside disgruntled developers in Nob Hill who were pissed that they were making $25 an hour when just month's earlier, before the Dot Com Crash, they were making $250 an hour for making simple html websites with horrible design.
I opted to travel the world at that point and spent 2 years living in Europe. I was a English Teach and Business Language Coach for european executives getting ready for international conferences. I lived and surfed in the Basque Country of Spain, picked grapes in the wine country of France, and ended up following a Swedish girl to her homeland. But it didn't last.
Back home I worked for Resonate Social, one of the first Social Media Agencies on the west coast. That was when you could still get organic traction. I worked as the Marketing and Social Media Agent in-house for architectural and landscape design firm Paxton Gate. All while creating my own startup with friends, Artlarking. We created an online creative-classifieds where artists could collaborate on projects. We used the community we built to throw sold-out art and entertainment events around San Francisco. Co-Founders went on to develop Flipcause, a fundraising platform for non-profits only.
I moved to New York and worked with Betaworks on their Vibe App, an anonymous twitter-like app that allowed users to communicate to the Vibe community restrained by distance. So you could set your perimeter to a few feet to communicate only to people in the same room. We got coverage in all the big tech blogs and the New York Times because Occupy Wall Street protesters found the app ideal for communicating to each other. Betaworks bought the technology and used it other apps.
While in New York, I worked with several fashion companies Carrie Hammer and House of 950, a fashion house with designers formerly at Bless and Thakoon. I consulted on marketing campaigns of several other companies like Reality Sandwich Magazine, Occupy.com.
That's when I started taking my own Digital Marketing Consultancy seriously. My clients expanded to include 3 Sisters Pictures and a group of producers for HBO, Discover, and National Geographic building their web presences.
I'm also proud of my work with The International Economic Alliance (IEA), the group behind The Global Investment Symposium, an annual event that occurs officially during the UN General Assembly in New York City. I managed their email marketing, copywriting, and developed their programming for the event which features several Presidents and Prime Ministers of foreign countries. Our targeted outreach acquired speakers such as Nicholas Berggruen of the Berggruen Institute, among other big names.
I moved to L.A. where my practice evolved to include clients in Real Estate, Health & Wellness, Fashion, Athletics, Organic Foods, and more.
I acted as Marketing Director—and still consult with—Lexim Global, an international technology developer that creates apps, enterprise ecommerce sites, and ERP software.
I partnered with Glauser Life Sciences in the launch of a natural anxiety supplement designed alongside top researchers, medical doctors, and professors in anxiety neuroscience. We successfully launched Levium over 147% Funded and "Trending In New York City's Most Popular Indiegogo Campaigns".
I also recently founded Middle Cloud Media as an umbrella for screenwriting projects and production, while consulting with well-known L.A. Production Houses like Super Deluxe—the makers of Adult Swim—working specifically on their series Altered States. I'm a published journalist on the subject of consciousness and countercultures like hippies and surfers with pieces appearing in Reality Sandwich Magazine and other publications.
Travel, adventure, meditation, yoga, yi chuan kung fu, surfing, writing, and playing classical guitar get me pumped in my hours of creative leisure.