We offer a network of consultants that include: Professional Marketers, Designers, and Developers to create integrated digital marketing campaigns that tackle all angles of the sales funnel.
We prefer to work with firms considered "conscious", having crafted marketing strategy for leaders in Health & Wellness, Nutraceuticals, Healing, International Non-Profits, and Media.
We offer integrated marketing and media expertise with effective and intuitive curation of copy, culture, information, digital assets, and video — especially when there's strong emotional content that must be handled well.
Not clicks. Not impressions. Not reach.
Conversions means leads and SALES. But if you have a video or article that you want to reach as many eyeballs as possible, of course, we can help.
A core service we offer is The Conscious USP. USP stands for Unique Selling Proposition. The more refined your USP, the more likely you'll be able to speak to your customers or your audience.
But companies labeling themselves as "conscious" have a challenge. Often idealist upstarts think being Conscious, Organic, Green, or Fair Trade IS their USP. It's not.
A USP means defining yourself apart from the competition. And in the emerging conscious world -- think anything, including magazines, you might find in Whole Foods -- there is A LOT of competition. So you have to carve out your niche.
The secret is: that niche can be INTERNAL or EXTERNAL—related to your product features or perceived benefits.
That's where we come in. But hashing out perceived benefits is not about lying to your customers or creating a placebo effect to replace your actual product. It's about finding out what your customer really wants. In fact, it's about finding out what your customer really needs. The only way to do that is through testing.
We develop Digital Marketing Plans that include cutting edge PPC, Google Adwords, Display, Facebook, and Instagram programs with Advanced Targeting and Remarketing focuses.
Our core competencies include Copywriting, Ad Strategy, Remarketing / Retargeting, Emotional Selling.
We craft emotional appeals by reading customers "a page in their own diary". We engineer lasting impressions.
A combination of Evergreen Content (tested ads that work over the longterm), Automation (triggered ads and automated messaging including email), Value-Creating Content (such as educational or entertaining content for your audience), and advanced demographic and behavior targeting ensures your marketing success.
"I look forward to learning more about your company and your biggest vision."
- DON CADORA
These aren't all of our clients, but they're our favorites.