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Freelance Home


DON CADORA

 

Conscious Marketing

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Freelance Home


DON CADORA

 

Conscious Marketing

Marketing & Media Consultants, Los Angeles

DON CADORA - Digital Marketing & Media Consultant, Los Angeles Certified Google Partner Perry Marshall Mastermind Club Member - Author Of "Ultimate Guide To Google Adwords" Keith Krance Facebook Mastermind Member - Author of Entrepreneur Magazine's "Ultimate Guide To Facebook Advertising"

DON CADORA - Digital Marketing & Media Consultant, Los Angeles

Certified Google Partner

Perry Marshall Mastermind Club Member - Author Of "Ultimate Guide To Google Adwords"

Keith Krance Facebook Mastermind Member - Author of Entrepreneur Magazine's "Ultimate Guide To Facebook Advertising"

Don Cadora is a Digital Advertising and Media Expert with Over a Decade of Success.

"We offer a network of consultants that include: Professional Marketers, Designers, and Developers to create integrated digital marketing campaigns that tackle all angles of the sales funnel.

We prefer to work with firms considered "conscious", having lead marketing strategy for leaders in Health & Wellness, Nutraceuticals, Healing, International Non-Profits, and Media.

We offer integrated marketing and media expertise with effective and intuitive curation of copy, culture, information, digital assets, and video — especially when there's strong emotional content that must be handled well.

The CONSCIOUS USP is more than your product. It's the SOUL of your brand.

The CONSCIOUS USP is more than your product. It's the SOUL of your brand.

Our Focus Is Conversions.

Not clicks. Not impressions. Not reach.

Conversions means leads and SALES. But if you have a video or article that you want to reach as many eyeballs as possible, of course, we can help.

The Conscious USP

A core service we offer is The Conscious USP. USP stands for Unique Selling Point. The more refined your USP, the more likely you'll be able to speak to your customers or your audience.

But companies labeling themselves as "conscious" have a challenge. Often idealist upstarts think being Conscious, Organic, Green, or Fair Trade IS their USP. It's not.

A USP means defining yourself apart from the competition. And in the emerging conscious world -- think anything, including magazines, you might find in Whole Foods -- there is A LOT of competition. So you have to carve out your niche.

The secret is: that niche can be INTERNAL or EXTERNAL—related to your product features or perceived benefits.

That's where we come in. But hashing out perceived benefits is not about lying to your customers or creating a placebo effect to replace your actual product. It's about finding out what your customer really wants. In fact, it's about finding out what your customer really needs. The only way to do that is through testing.

We develop Digital Marketing Plans that include cutting edge PPC, Google Adwords, Display, Facebook, and Instagram programs with Advanced Targeting and Remarketing focuses.

Our core competencies include Copywriting, Ad Strategy, Remarketing / Retargeting, Emotional Selling. 

We craft emotional appeals by reading customers "a page in their own diary". We engineer lasting impressions.

A combination of Evergreen Content (tested ads that work over the longterm), Automation (triggered ads and automated messaging including email), Value-Creating Content (such as educational or entertaining content for your audience), and advanced demographic and behavior targeting ensures your marketing success.

I look forward to learning more about your company and your biggest vision."

- DON CADORA 


Sales & Lead Generation

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Professional Copywriting

Pay Per Click Advertising (PPC) 

Google Adwords & Display

Amazon Advertising

Facebook & Instagram Ads

Youtube Ads

Pro Journalism-Backed Native Ads

Advanced Remarketing / Retargeting


Our Clients Span

Entertainment - Media - Marketing - Social Media - Technology - Fashion - Finance - Global Non-Profit - Sports - Health - Mobile Apps - Organic Foods - Luxury - International Relations - Advertising - Journalism - Environmental & Social Activism

These aren't all of our clients, but they're our favorites.


Some Testimonials

I can wholehearted recommend anyone to Don Cadora and his team. Don was satisfied with nothing less than a job well done. Don was our expert in digital strategy and email marketing, he also managed our complex website meeting very short deliverable dates with aplomb and on time. He is reliable and knowledgeable.
— DAVID LERNER - MANAGING DIRECTOR, INTERNATIONAL ECONOMIC ALLIANCE- IEA
Don is the consummate team player - skilled at listening as well as planning. He is not afraid to take on new challenges and offers unique and innovative solutions to complex marketing issues...a pure joy to work with.
— LACEY FABRIZIO - SR. PRODUCT MARKETING MANAGER AT GOODDATA
Don always has good energy and a good attitude. He’s also way more tuned into the digital world than I’ll ever be. I know how to make videos and websites, but I don’t actually go outside that bubble very often. Don knows about my world and how to market to the world of “normal people”. That’s a serious acheivement, if you ask me!
— DAMIEN IVAN - MOTION GRAPHICS DIRECTOR, GOODBY, SILVERSTEIN, AND PARTNERS

SEE A TASTE OF CLIENT MEDIA & BACKSTORY BELOW...

Levium Client


Levium

Levium Client


Levium

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LEVIUM is a revolutionary natural supplement for decreasing stress & anxiety developed alongside leading Medical Doctors, Neuroscientists, and University Professors in the field on anxiety brain chemistry. I believe in this project so much I too stock in the company.

Project / Role - Marketing Director, Lead Copywriter, Media Production, Facebook & Instagram, Google Adwords, Automated Emails, with Heavy Remarketing/Retargeting Focus.

Results:

  • Levium's Pre-Order Sale and Launch on Indiegogo was over 147% Funded
  • Trending In "New York City's Most Popular Indiegogo Campaigns"
  • 5K Facebook Followers, 10K+ Youtube Views In 2 months
  • Pre-Launch Campaign grew a highly focused Email List of 20,000+  
  • Viral Giveaway cultivated a Waitlist of THOUSANDS waiting in line to try Levium
  • FEATURED IN TECHREPUBLIC, STARTUP BEAT, THE SOCIABLE, TECH CO., and CNET   

Super Deluxe


Super Deluxe

"Altered States"

Super Deluxe


Super Deluxe

"Altered States"

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Super Deluxe is well known Los Angeles Production House and Content Incubator. We consulted in the writing and production of web short series ALTERED STATES, an exploration of consciousness and "instant enlightenment" geared towards millennials. I actually appear as a guest in one episode!

Project: Scriptwriting, Episodic Concept Development, Production, Talent and Expert Acquisition.

Results: Videos in the series gained up to 400K+ Youtube Views.

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Position


Position USA

Position


Position USA

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POSITION USA, OLYMPIC WeIGHTLIFTING SHOES

Position produces unique, stylish, and functional Olympic Weightlifting Shoes in a market that desperately needs innovation. Their USP is a hand-crafted wood heel and classic style. They're passionate about their sport, their fans, and their shoes.

Project - Facebook & Instagram Ads, Google Adwords PPC & Display with Advanced Remarketing Strategy

Results - Remarketing brought us the majority of sales. And Facebook's Lookalike Audiences killed it. Although these people were cold leads, Facebook's unparalleled targeting options brought us sales from people who had just discovered POSITION.

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International Economic Alliance Client


International Economic Alliance - IEA

International Economic Alliance Client


International Economic Alliance - IEA

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THE INTERNATIONAL ECONOMIC ALLIANCE (IEA) - "GLOBAL INVESTMENT SYMPOSIUM"

THE INTERNATIONAL ECONOMIC ALLIANCE (IEA) is the leading organization dedicated to furthering global trade, development, investment and advancing business relations among nations. Born out of Harvard University in 2004, the IEA is known for hosting the annual Global Investment Symposium at Harvard Club of New York, an event where leading professors, CEOs, and Heads of State can meet to discuss international economics.

Project - Copywriting and Email Marketing with Advanced Lead Targeting. Program Development For Event Hosting Presidents of Foreign Countries During UN General Assembly in New York City.

Results - Successful Sold-Out Events Multiple Years In Row. Acquisition of CEO Speakers Like Nicholas Berggruen, of the Berggruen Institute.

(Above IEA Chairman, Former U.S. Ambassador Thomas R. Pickering meets with Foreign Minister of Myanmar.)

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Betaworks - Vibe App


Betaworks - Vibe App

Betaworks - Vibe App


Betaworks - Vibe App

BETAWORKS - VIBE APP

BETAWORKS is a Startup Studio based in New York City responsible for the likes of technology innovators like KICKSTARTER, GIPHY, DOTS, BITLY and TWEETDECK. THE VIBE APP took off as an anonymous social networking app during the height of the Occupy Wall Street movement.  Project - COMPREHENSIVE DIGITAL MARKETING 

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3 Sisters Pictures


3 Sisters Pictures

3 Sisters Pictures


3 Sisters Pictures

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3 SISTERS PICTURES

3 SISTERS PICTURES are the EMMY-NOMINATED producers behind television content for the likes of  HBO, PBS, NATIONAL GEOGRAPHIC, DISCOVERY, A&E, THE SMITHSONIAN CHANNEL, THE TRAVEL CHANNEL, ANIMAL PLANET -- for shows like Anthony Bourdain's "No Reservations".

Project - Copywriting, Web Design (Portfolio & Media Archive Site)

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More Projects


More Conscious Projects

More Projects


More Conscious Projects


PAIGE SMITH LEE - Award Winning PRODUCER

PAIGE SMITH LEE is a Producer & Editor for DISCOVERY, NATIONAL GEOGRAPHIC, THE SMITHSONIAN CHANNEL, and more.

 Project - WEB DESIGN, PERSONAL/PROFESSIONAL BRAND DEVELOPMENT, COPY, VIDEO ASSET MANAGEMENT


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CENTER FOR PLANETARY CULTURE

CENTER FOR PLANETARY CULTURE is a think tank funded by Peter Buffet's NOVO Foundation advances new ideas and solutions to today’s most challenging ecological, social, and political issues—seeking to establish a new society based on cooperation, social justice, and resilience. Project - SOCIAL MEDIA STRATEGY & COMMUNITY MANAGEMENT


HOUSE OF 950

HOUSE OF 950 is an innovative fashion company out of Manhattan. Their known for what they call "austere comfort", clothes 100% MADE IN USA, using high quality organic fabrics. Project - COPYWRITING & PR


RESONATE DIGITAL - SOCIAL MEDIA AGENCY

Resonate Digital was one of the first Social Media Agencies on the West Coast, out of San Francisco.  Projects - SOCIAL MEDIA MANAGEMENT


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GOODBY SILVERSTEIN & PARTNERS

GOODBY SILVERSTEIN & PARTNERS is San Francisco's coolest ad agency.

Project - FREELANCE PRODUCTION, SPRINT / VIRGIN AIRLINES


SF STATION

SF STATION  is San Francisco's favorite online entertainment guide.  They produce articles and multimedia content that features the biggest events and interviews with celebrities, musicians, and artists.

Project - VIDEO PRODUCTION, ARTIST INTERVIEWS


ARTLARKING

ARTLARKING, inhabiting both art and technology spaces, developed a social networking for artist collaboration—a virtual Creative Classifieds. In addition, sold out sponsored art and entertainment events at galleries and venues across the city that combined art, film, and technology. Co-founders went on to develop Flipcause, a platform for non-profit fundraising.

Role - CO-FOUNDER, MARKETING DIRECTOR