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DON CADORA CONSULTANTS
Conscious Marketing
Ad Buying + High Conversion Creative For Instagram, Facebook, TikTok, Youtube, Google Ads.
Freelance Home
DON CADORA CONSULTANTS
Conscious Marketing
Ad Buying + High Conversion Creative For Instagram, Facebook, TikTok, Youtube, Google Ads.
Get "The Conscious Marketing Handbook"
Marketing & Media Consultants, Los Angeles | Ecommerce Experts
“The key to smartness is simplicity. And also complexity. It’s like the ocean…”
~ DON CADORA
Digital Marketing & Media Consultant, Los Angeles
+ Certified Google Partner
+ Perry Marshall Mastermind Club Member - Author Of "Ultimate Guide To Google Adwords"
+ Keith Krance Facebook Mastermind Member - Author of Entrepreneur Magazine's "Ultimate Guide To Facebook Advertising"
Don Cadora is a Digital Advertising and Media Expert with Over a Decade of Success.
Facebook Ads | Instagram Ads | Youtube Ads | Google Search & Display
Primarily offering Facebook and Instagram Ad Buying services, we offer a network of consultants that include: Professional Advertisers Marketers, Video Producers, Designers, and Developers to create integrated digital marketing campaigns that tackle all angles of the sales funnel.
We reverse engineer your sales funnel, starting with the offer. We then ensure prospective customers are enticed with upsells or opportunities to subscribe, increasing average order value and life time customer value.
Finally, our advertising campaigns tell the story of your brand with a “pound of proof” that includes testimonials, expert opinion, and your own credentials.
Long copy is underutilized by amateur marketers but we leverage it to create everlasting ads that constantly engage, gain exponential social proof, and lead to sales.
We prefer to work with firms considered "conscious", having crafted marketing strategy for leaders in Health & Wellness, Nutraceuticals, Healing, International Non-Profits, and Media.
Advertising that supports ecommerce currently represents our core competency.
We offer integrated marketing and media expertise with effective and intuitive curation of copy, culture, information, digital assets, and video — especially when there's strong emotional content that must be handled well.
The CONSCIOUS USP is more than your product. It's the SOUL of your brand.
Our Focus Is Conversions [Sales].
Not clicks. Not impressions. Not reach.
Conversions means leads and SALES. But if you have a video or article that you want to reach as many eyeballs as possible, of course, we can help.
The Conscious USP - Your Brand Story
A core service we offer is The Conscious USP. USP stands for Unique Selling Proposition. The more refined your USP, the more likely you'll be able to speak to your customers or your audience.
But companies labeling themselves as "conscious" have a challenge. Often idealist upstarts think being Conscious, Organic, Green, or Fair Trade IS their USP. It's not.
A USP means defining yourself apart from the competition. And in the emerging conscious world -- think anything, including magazines, you might find in Whole Foods -- there is A LOT of competition. So you have to carve out your niche.
The secret is: that niche can be INTERNAL or EXTERNAL—related to your product features or perceived benefits.
That's where we come in. But hashing out perceived benefits is not about lying to your customers or creating a placebo effect to replace your actual product. It's about finding out what your customer really wants. In fact, it's about finding out what your customer really needs. The only way to do that is through testing.
We develop Digital Marketing Plans that include cutting edge Facebook and Instagram Advertising with Advanced Targeting and Remarketing focuses.
We supplement Facebook and Instagram Ads with Youtube, Google Adwords, Display Remarketing, and Google Shopping for a “surround-sound” approach.
We craft emotional appeals by reading customers "a page in their own diary". We engineer lasting impressions.
A combination of Evergreen Content (tested ads that work over the longterm), Automation (triggered ads and automated messaging including email), Value-Creating Content (such as educational or entertaining content for your audience), and advanced demographic and behavior targeting ensures your marketing success.
"I look forward to learning more about your company and your biggest vision."
- DON CADORA
Sales & Lead Generation
Facebook Ads | Instagram Ads | Youtube Ads | Google Search & Display
Facebook & Instagram Ad Buying
Advanced Remarketing / Retargeting
YouTube Ads + Video Scripting*
Professional Copywriting
Ecommerce - Funnels, Upsells, Pricing
Google Adwords & Display
*Video Production and Web Development Is Usually Contracted Out, Extra Fees Apply.
Our Clients Span
Entertainment - Media - Marketing - Social Media - Technology - Fashion - Finance - Global Non-Profit - Sports - Health - Mobile Apps - Organic Foods - Luxury - International Relations - Advertising - Journalism - Environmental & Social Activism
Clients
These aren't all of our clients, but they're our favorites.
Testimonials
“I can wholehearted recommend anyone to Don Cadora and his team. Don was satisfied with nothing less than a job well done. Don was our expert in digital strategy and email marketing, he also managed our complex website meeting very short deliverable dates with aplomb and on time. He is reliable and knowledgeable.”
“Don is the consummate team player - skilled at listening as well as planning. He is not afraid to take on new challenges and offers unique and innovative solutions to complex marketing issues...a pure joy to work with.”
“Don always has good energy and a good attitude. He’s also way more tuned into the digital world than I’ll ever be. I know how to make videos and websites, but I don’t actually go outside that bubble very often. Don knows about my world and how to market to the world of “normal people”. That’s a serious acheivement, if you ask me!”
