Don Cadora - Digital Marketing & Media Consultant
I started out my career in Digital Marketing & Media Production creating video for advertising shoots, documenting concerts, and interviewing celebrities for SF Station.
My first advertising gigs were freelance production projects for advertising agencies like Goodby, Silverstein, and Partners in San Francisco.
I trained in Journalism & Column Writing with SF Chronicle's Tom Graham, the longtime Editor for Pulitzer Prize-Winning Herb Caen. I have a degree in English from UC Berkeley with additional training and certifications in Digital Media, Technology, and Marketing.
My first job out of college was as Digital Curator, selecting usable and marketable images from California's largest 19th century lithography library at Chromolithograph. I was happily working alongside disgruntled developers in Nob Hill who were pissed that they were making $25 an hour when just month's earlier, before the Dot Com Crash, they were making $250 an hour for making simple html websites with horrible design.
I opted to travel the world at that point and spent 2 years living in Europe. I was a English Teach and Business Language Coach for european executives getting ready for international conferences. I lived and surfed in the Basque Country of Spain, picked grapes in the wine country of France, and ended up following a Swedish girl to her homeland. But it didn't last.
Back home I worked for Resonate Social, one of the first Social Media Agencies on the west coast. That was when you could still get organic traction. I worked as the Marketing and Social Media Agent in-house for architectural and landscape design firm Paxton Gate. All while creating my own startup with friends, Artlarking. We created an online creative-classifieds where artists could collaborate on projects. We used the community we built to throw sold-out art and entertainment events around San Francisco. Co-Founders went on to develop Flipcause, a fundraising platform for non-profits only.
I moved to New York and worked with Betaworks on their Vibe App, an anonymous twitter-like app that allowed users to communicate to the Vibe community restrained by distance. So you could set your perimeter to a few feet to communicate only to people in the same room. We got coverage in all the big tech blogs and the New York Times because Occupy Wall Street protesters found the app ideal for communicating to each other. Betaworks bought the technology and used it other apps.
While in New York, I worked with several fashion companies Carrie Hammer and House of 950, a fashion house with designers formerly at Bless and Thakoon. I consulted on marketing campaigns of several other companies like Reality Sandwich Magazine, Occupy.com.
That's when I started taking my own Digital Marketing Consultancy seriously. My clients expanded to include 3 Sisters Pictures and a group of producers for HBO, Discover, and National Geographic building their web presences.
I'm also proud of my work with The International Economic Alliance (IEA), the group behind The Global Investment Symposium, an annual event that occurs officially during the UN General Assembly in New York City. I managed their email marketing, copywriting, and developed their programming for the event which features several Presidents and Prime Ministers of foreign countries. Our targeted outreach acquired speakers such as Nicholas Berggruen of the Berggruen Institute, among other big names.
I moved to L.A. where my practice evolved to include clients in Real Estate, Health & Wellness, Fashion, Athletics, Organic Foods, and more.
I acted as Marketing Director—and still consult with—Lexim Global, an international technology developer that creates apps, enterprise ecommerce sites, and ERP software.
I partnered with Glauser Life Sciences in the launch of a natural anxiety supplement designed alongside top researchers, medical doctors, and professors in anxiety neuroscience. We successfully launched Levium over 147% Funded and "Trending In New York City's Most Popular Indiegogo Campaigns".
I also recently founded Middle Cloud Media as an umbrella for screenwriting projects and production, while consulting with well-known L.A. Production Houses like Super Deluxe—the makers of Adult Swim—working specifically on their series Altered States. I'm a published journalist on the subject of consciousness and countercultures like hippies and surfers with pieces appearing in Reality Sandwich Magazine and other publications.
Travel, adventure, meditation, yoga, yi chuan kung fu, surfing, writing, and playing classical guitar get me pumped in my hours of creative leisure.